The Scandi activewear brand Ninepine has opened their flagship store which offers a clean, personal and honest approach to the store experience. The characteristic linear lighting draws you in while visible technical solutions and a reduced rack system along the walls adds clarity. To counterbalance the sporty, crisp and innovative aesthetics, the feminine and luxurious values are lifted. A harmonious color scheme, bold centerpieces and tactile natural materials adds a mindful sophisticated sense. Collectively this creates a world that is personal techy and austere – all in line with Ninepine.