How is the choice of where you buy your newspaper and chocolate bar linked to the color of the ceiling in Pressbyrån? Together with three-dimensional letters, the canary yellow ceiling is an important identifier in Pressbyrån’s store concept. Pressbyrån has become a destination which customers actively seek out instead of just visiting because it happens to be close. Colorful and with a consistent disposition of displays, often a small area but with a large selection.