Koncept transformed the classic cinema Röda Kvarn on Biblioteksgatan into the cool American clothing store Urban Outfitters. A 1400 m2, wonderfully eclectic shopping experience. Great emphasis was placed on restoring original details, like the gold-shimmering ceiling, and to recreate the original grandeur of the space. When Urban Outfitters later moved out in favor of the Italian food market Eataly, we were also involved.